Thursday, July 9, 2009

Assignment 2


To design a pictogram, one has to first identify the message he wants to communicate. Before the design process, I took a photo of the underpass near YIH which is inside nus campus.
  • My 1st representation is a person going towards some stairs leading down to a tunnel, which has some stairs leading up at the other end. On top of the tunnel is the road and the car.
  • In the 2nd reduction I took away the car.
  • The 3rd reduction I took away the road.
  • The 4th reduction I took away the person.
  • The 5th reduction I changed the stairs to slope.


For the final design I chose the 4th reduction, because I feel the stairs provide the up-down orientation.

My initial designs have one arrow on each of the staircase. During the tutorial, Ms Chiang commented those arrows could be confusing as people may mistake them as sigh of one direction. I realize the pictogram could still work without those 2 arrows as the stairs are strong indication, so I took them out in the final design.

The important thing is to let people know the drawing is a tunnel, I feel the stairs did the job well, so I'm satisfied with my design, it is simple enough.

Through this exercise, I learnt the logical steps to simplify designs while retaining the essential message in the design.

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